We don’t often think of dust as something that is desirable, let alone consider making it a feature within the home, but the designer of Bright, Sewook Oh, did and somehow it looks beautiful.

Bright is a very unique air purifier that’s primary design feature has been inspired by nature; when dust particles are hit by the warm, harsh light of the sun, they shine and create a mystical and stunning effect. Bright captures this effect and uses it to visualize the operation of the air purifier, as well as signifying to the user that the device is working.

This incredibly beautiful visual display is encapsulated within a minimal and bold design; the geometric shape and sharp edges emulate a window, with the band of warm artificial light acting as the sun. In our opinion, it’s certainly a welcomed change to the conventional air purifier!

Designer: Sewook Oh