Two actions, screwing (as in screwing in a nail) and glowing (as in a light bulb), combining the two actions into a product, creates a totally tangent perspective. What Shiro Inoue is trying to do here is to explore how human behavior associates certain actions with reflecting objects, and when we include the action into the form, the results can be sometimes hilarious….like screwing a light bulb that glows! “For Your Personal Definition.”

“We are surrounded by many designs which have clear identity. If an object is designed with no fixed purpose, we will feel the need to define its existence. Here is an object with two different primitive-functions which are “screwing-in” and “glowing” combined.”

Designer: Shiro Inoue




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