The Osram Parathom Classic A 60 with 12 Watt is the world's first LED lamp shaped like an incandescent lamp that fully replaces a conventional 60 Watt bulb – and at the same time cuts energy consumption by up to 90 percent. Innovatively designed, it is infinitely dimmable and has an average lamp life of 25,000 hours. It will be available from retail outlets at a price of around EUR 49.99 starting September 1